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Pricing Strategy

We Leverage buyer psychology to get you the most money.

We create an auction effect by demonstrating the most value on the market for the price and driving competition between buyers rather than the buyer negotiating against you.

We look at real buyers who have purchased properties similar to yours to determine relevant properties which leads us to our price recommendation.

This pricing pyramid shows price variances from the market affect our showing capability.

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Our Proven Process Sells Your Property

A Cutting Edge Approach

The art of selling a property comes in the science of marketing to deliver the BEST result.

Worldwide Reach

96% of homebuyers start their home search online so we cast a wide net to capture potential buyers across the internet

Hyperlocal Impact

We continue our marketing strategy by getting hyperlocal and ensuring that we capture every potential buyer in our local market.

Influential Messaging

We are connected to some of the most influential communities both locally and on the international real estate scale – and your property is our priority.

This is how our agents SELL 4x more homes per year on average than other agents.

Pricing

Showing

Marketing

Communicating

Maximum Exposure

We start by going BIG – making sure that your home looks incredible online and is in front of the right people, at the right time.

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YOUR HOME'S STORY, TOLD DIGITALLY

We tell your property’s story through stunning professional photography, gorgeous virtual tours and an emotion-evoking digital neighborhood tour.

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OPTIMIZED FOR A WIDESPREAD AUDIENCE

Your listing will be featured on numerous platforms including an ad based market for maximum exposure.

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DIGITAL MARKETING NINJAS AT YOUR SERVICE

We hired the most innovative marketing company in real estate to leverage millions of datapoints to put your property in front of qualified and motivated buyers.

Hyperlocal Impact

Listing Launch Event

We curate a select group of prospective buyers and neighbors to preview the property. This event heightens potential buyer's euphoria and instills urgency.

Buyer Instant Capture Signs

We capture prospective buyers when they are at their peak of curiosity - right in front of your property. Where allowed, we include a text sign to capture their information and buyers are followed up with in five minutes or less.

Neighborhood Campaign

Buyers often find out about a neighborhood because they visit a friend or family member there. We activate your neighbors to drive more interest by mailing the neighbors personalized postcards to let them know your property is for sale.

Leverage My Network as Yours

Institute for Luxury

Home Marketing

Premiere real estate network for

Marketing Luxury homes

Sports+Entertainment

Highly Selective Community of Agents

Catering to the S+E Audience

Luxury Division

Where Luxury Real Estate Moves!

Greater Birmingham

Human Society

Promote the Humane Treatment of People and Animals through
Education, Advocacy and Services

The Lovelady Center

A Community Focused on Helping

Women Get Back on Their Feet and
Back with Their Children

United Way

Improving Lives through

Strengthening Communities

Fee Structure

Our Promises

I consistently assure top-notch service for an always satisfying experience.
For I am...

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Always on time

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Brutally Honest

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Consistent on delivering our commitment

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Collaborate for wiser decision

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I'll negotiate for you as if it's mine

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Manage details to ensuring your satisfaction

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Reliable and never disappoint

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Cancel your listing anytime, risk-free, and hassle-free.

We Will Walk You Through Each Step of the Home Selling Process From Beginning to End

This slider will walk you through each of the steps in the home selling process

Step 1

Step 2

Step 3

Step 4

Step 5

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Sign Documents

You sign when you're ready. You sign the listing agreement and necessary disclosures which allow us to get to work for you.

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Listing Prep

We will get to work on prepping your listing for the market, including staging if necessary, coordinating vendors and photography. We'll begin teasing your property to our network.

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Coming Soon

Your listing will hit the market and we will begin our online marketing campaign to drive as much traffic to your property as possible.

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Live! Launch Event:

During the listing launch event, we preview your property to a curated list of potential buyers and your neighbors to help drive buzz.

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Showings

Showings will continue until we have a quality offer. We will communicate each showing and discuss feedback as we receive it.

Step 6

Step 7

Step 8

Step 9

Step 10

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Offer Review

Offer review enables us to negotiate the best terms for your sale to get you closer to your goals.

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Due Diligence Period

The buyers performs their due diligence period which can range from 7-11 days. Typically buyers will close in 30 days unless we negotiate a different time frame.

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Closing

We will close on the property and you will receive your funds via wire transfer on closing day. Unless negotiated otherwise, the buyer will take possession of the property on closing day.

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Moving

We will coordinate the close on your next property to make a smooth process.

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There for You

We will be here for you with vendors or anything you need.

Don't hire just anyone to sell your home

or it could end up costing you!

Hire a Negotiator!

Negotiation is a critical part of selling your Home!

It's NOT split down the middle, "split the difference" or let's give them what they want...

You NEED to hire someone with a WIN-WIN strategy.

Delivering ultimate flexibility to bring you closer to your biggest goals

Gold

  • Detailed MLS

    Description

  • Professional Photography

  • Showings Done Via Supra Lockbox

  • Showings Done Via Supra Lockbox

  • Limited Targeted

  • Printed Flyers

Platinum

  • Everything In Gold Plus...

  • HD Magazine Quality Photography

  • Interactive Virtual Tour

  • Neighborhood Video Tour

  • Showings Done With Listing Team

  • Increased Targeted Ad Budget

  • 1 - Hour Staging Consultation

  • Listing Launch Event

Black

  • Everything In Platinum

    Plus...

  • Aerial Photography

  • Home Staging

  • Coordinating of Vendors

  • Cosmetic Enhancement As Needed

  • Expanded Targeted Ad Budget

  • Luxury Printed

    Brochures

About Our Team

We are a top producing Real Estate Team based in the Johns Creek Market with a mission to lead our clients through all of life's transitions while safeguarding their legacy.

We are unwavering in our CORE values that permeate our every action. Our CORE vales include:

We lead with gratitude in all things.
Integrity service is the standard.
Exceptional service is the standard.
We get to the right answer, every time.
We pursue Mastery through extraordinary results and a growth mindset.
We are accountable to our commitments and don't make excuses.
We collaborate to get the job done.
We make decisions with scale in mind.

Frequently Asked Questions

How do I buy and sell at the same time?

Generally, this is done through a simultaneous close which means you close on both transactions at the same time. We have extensive experience in this type of transaction and it is our pleasure to coordinate your experience to make it as smooth as possible.

Can you help me coordinate vendors?

Yes of course!

Due to the nature of coordinating vendors, this service is reflected in our menu of services. Generally, this is most common with vacant properties due to the property owner’s inability to be present for the services.

When do I pay the commission for services?

Not until closing!

We work for free until your property sells so there is no cost until the deal is done.

About Heather

Your Home, Your Future: I believe that everyone deserves the chance to create a home where lasting memories are made. Whether you're a first-time buyer or looking to upgrade, I'm here to guide you through the process and explore innovative pathways to homeownership. Let 's Start Your Journey: Ready to take the first step towards your dream home? Contact me for a personalized consultation. Together, we'll explore the possibilities, find the perfect financing solution, and turn the key to your new home.

When Only the Best Will Do, We’re the Ones to Hire.

We believe in building our business one relationship at a time,

starting with you!

Heather Fowler

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